PT. NIRWANA LESTARI

About Us

Key Facts

ESTABLISHED: 1986

OBJECTIVE: Sales & Distribution arm for PT Ceres (Delfi Limited) own brand and agency brands to cover modern trade.

EVOLVED: To also represent Principals worldwide with well reputed food and beverage brands in Indonesia

Archipelago of 17,000 islands.

Length: East to West: 5,100 km, Breadth North to South: 1,800 km.

Area :1,904,569 square km. Largest island country in the world.

Population: 262 million

GDP nominal 2019 estimate

Total $1.100 trillion (16th)*

Per capita $4,120 (106th)

Indonesia will have a new capital city in East Kalimantan by 2024. Jakarta continues to be the Financial and Commercial centre.

* World Ranking

OUR MARKET: INDONESIA DEMOGRAPHICS

0-14 years: 24.63% (male 32,967,727 / female 31,757,882)

15-24 years: 16.94% (male 22,661,264 / female 21,852,006)

25-54 years: 42.44% (male 57,097,131 / female 54,433,239)

55-64 years: 8.73% (male 10,447,365 / female 12,494,036)

65 years and over: 7.26% (male 8,326,858 / female 10,749,895) (2018 est.)

OUR STRUCTURE AND ACHIEVEMENTS

We have a network of more than 30 primary and sub-distributors, and over 100 stock points across Indonesia.

Through this distribution structure, we cover 100% of the modern trade in Indonesia and direct supply to DCs in Java Island (Indomaret,Indo Grosir, Alfamart, Alfamidi and Circle K)

OUR ACHIEVEMENTS: GLOBAL PORTFOLIO

We have introduced and build major brands including: Fisherman’s Friend, Loacker and Delfi.

Out of our portfolio of Principals, 9 have been with us for over 15 years.

HOW WE ACHIEVED OUR GOALS

QUALITY RESOURCES

Temperature storage modern warehouses, stock points.

Fleets of Climate controlled vehicles.

SAP Financial & Order Management System.

Computerized Warehouse Management System to ensure FEFO.

ISO 9001:2008 for proper process & procedures.

Strong and well-maintained relationships with all channels of Modern Trade.

COMPREHENSIVE SERVICES

Complete Services: demonstrations, events, customer training in our own kitchens, with our own professional and experienced chefs.

Our own chocolate school, the only one in Indonesia, to offer training in compound and chocolate skills and product development.

Marketing expertise, in-store merchandising with dedicated personnel, promotional activities.

New product development, menu creations, value engineering R&D. quality assurance. Services home industries, restaurants, cafes, catering, five-star hotels.

DEPENDABLILITY

Proven Financial stability: with experience and ability to steer through unpredictable circumstances.

Cost effective supply chain.

Friendly: Simple, professional, flexible, operational procedures.

SHARING INSIGHTS

We do more than distribute and market your products:

We can also be important sources of information.

Help you evaluate the potential of new products.

Track competitors actions and identify promising opportunities.

Help with new marketing efforts.

TRANSPARENCY

You are invited to visit our network,

Talk to our workers, quiz our managers, and discuss case histories.

We believe the more you know about us, the better you can evaluate whether you should do business with us.

The relationship is at its best when a strategic partnership is formed, allowing full knowledge of our operations.